Competitive Canvas Model for Apple Inc

Growth strategyApple Inc. business strategy leverages on its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The Company believes in continual investment in research and development and marketing and advertising for the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. |

Key partners * Product manufacturers * Cellular service providers * Music, television and movie industries * Publishers and content providers * Crowd sourcing and app developers | Key activities * Product design and development * Software platform development * Product manufacturing and handing outsourced manufacturing operations * Quality control for the software and hardware | Value proposition * To provide customers with high end consumer electronic products which provides exceptional quality in performance with the latest design trends and user friendly products * The association with the enhances a self motivating feeling among the peers | Customer relationship * Self service with reference to either closely followed blogger community * Assisted service both online and offline at registered apple service stations | Customer segmentsMass market including all age groups who like to be updated with technology with not much cost sensitive |

| Key resources * Manufacturing facilities which can consistently produce high quality products * Intellectual property and the dedicated workforce force capable of radical innovation * Loyal customer segment which makes the crowd sourcing a great success. | | Channels The Company uses a variety of direct and indirect distribution channels, such as its...