New Balance

Spring

14

Spring

14

MAR 6466-Stratigic Supply Chain Operations Management

MAR 6466-Stratigic Supply Chain Operations Management

08

Fall

08

Fall

Case Analysis New Balance Athletic Shoe, Inc.

By: Josh Elardo, Kurt Graf, Sean Lemon and Doug Robertson

Case Analysis New Balance Athletic Shoe, Inc.

By: Josh Elardo, Kurt Graf, Sean Lemon and Doug Robertson

Table of Contents

Executive Summary……………………………………………………………………………………………………1

Situational Analysis……………………………………………………………………………………………………2

Corporate Strategy………………………………………………………………………………………........2

Business Mission……………………………………………………………………………………………..3

Business Strategy…………………………………………………………………………………………….3

Business Goals and Objectives……………………………………………………………………………....4

Financial Ratios and Analysis………………………………………………………………………….……4

Break-Even Analysis………………………………………………………………………………….…….8

SWOT………………………………………………………………………………………………….……9

Porter’s 5 Forces………………………………………………………………………………………....…10

Portfolio Analysis………………………………………………………………………………………......13

Problem / Opportunity Identification and Analysis………………………………………………….…………...….14

5 Why Analysis…………………………………………………………………………………………….15

Fishbone Diagram………………………………………………………………………………………….16

Summary…………………………………………………………………………………………...………18

Major Assumptions……………………………………………………………………………………………...…..18

Macro-Economic Assumptions………………………………………………………………….…..……..19

Micro-Economic Assumptions…………………………………………………………………....………..19

Possible Solutions………………………………………………………………………………………..……..……19

Solution 1……………………………………………………………………………………………...…...19

Solution 2……………………………………………………………………………………...………...….20

Solution 3……………………………………………………………………………….…...……..……….20

Solution 4……………………………………………………………………………………...……...…….21

Choice and Rationale………………………………………………………………………………...……………….22

Metrics……………………………………………………………………………………………..…………………22

Key...