Bus201

BUS201 Introduction to Global Business

SEMESTER 1, 2014

Department of Marketing and Management

MACQUARIE UNIVERSITY FACULTY OF BUSINESS & ECONOMICS DEPARTMENT OF MARKETING AND MANAGEMENT UNIT GUIDE Year and Semester: Semester 1, 2014 Unit Convenor and Lecturer in charge: Murray Taylor Prerequisites: BBA102 Credit points: 3 Students in this unit should read this outline carefully before we start our lecture sessions. It contains important information about the unit. If anything in it is unclear, please consult the teaching staff in the unit. ABOUT THIS UNIT BUS201 is a 3 credit point unit. It is a single semester unit. The number of credit points that a unit is worth is determined by the number of hours that a student is expected to spend each week attending lectures, reading and preparing assignments. For a single semester unit, students are expected to spend at least 24 hours per credit point on work related to the unit. Students are strongly advised to prepare their study timetable accordingly. Successful performance in the exam requires knowledge and understanding of the content of the lectures and set readings. Welcome to Introduction to Global Business! Previous students have found this subject to be a very interesting one and I trust that you will find the same. In recent years, the study of international business has gained prominence and popularity. Although international business has many similarities with domestic business, there are some important differences. International business includes all business activities that involve business organisations from two or more countries. At the international level, managers must accommodate a highly complex environment. Key variables in this environment include different currencies, different government policies concerning trade, subsidies, controls on foreign investment, as well as the variables that exist in any domestic environment such as competition, costs and customer characteristics. This unit...