Market Research on Customer Switching Behavior Inthe Retail Banking Industry

Acknowledgment

Business Research Method assignment on “Market Research on Customer Switching Behavior in the Retail Banking Industry.Itis the most important addition to the practical application of theoretical knowledge andexperience on Business Research Method Course of the team. This is really a delightful experience.

It is amazing and fascinating finding so many dependable people around, who have given necessary guidelines and advices while formulating this paper. Learning what determines a good employer, the team remains ever grateful to them, who all have helped to write this report. We also extend our acknowledgement to all those, who helped us by answering our queries pertinent to the data collection of our report.

A special debt is due to our instructor Mohammed Sohel Islam our respected faculty for the valuable guidance in the preparation of this report. We have been immensely benefited from his valuable guidance in the process of understanding and preparing this report. Without his active support, continuous encouragement, and constructive criticism, probably it would not be possible to write an informative and objective report. His active assistance in working out a framework for the paper has helped to complete the assignment within given time.

We also acknowledge the contributions of the librarian of Independent University,Independent University, Bangladesh Plot 16 Block B, Aftabuddin Ahmed Road, Bashundhara R/A, Dhaka, for allowing us to utilize their library facilities.

Letter of Transmittal

Date: 16th December, 2013

To,

Mohammed Sohel Islam

Lecturer

Master of Business Administration Department.

Independent University, Dhaka.

Subject: Submission of assignment on “Market Research on Customer Switching Behavior in the Retail Banking Industry”.

Dear Sir,

It is an honor and immense pleasure for us to submit our paper on “Market Research on Customer Switching Behavior in the Retail Banking Industry”. This paper...