Daly

Option A

Ellen has been working as a software engineer for Cisco for the last 5 years. Recently, she has been spending her free time building a proposal for an app that she believes will revolutionize telecommuting and save companies millions of dollars. She has arranged a meeting with her director and the president this week and is getting nervous on how to approach the presentation. She does not want to kill them with power point slides and pictures but knows that they are important for persuasion. A) Explain why visuals are more effective than words and the three requirements for visuals to be effective, B) describe four different ways Ellen can go about organizing her message for impact and give her an example for each strategy, C) and finally, describe three ways she can go about generating demand to create solutions.

Option B

After working for Yelp for the last 5 years without recognition for her creative and innovative ideas, Sandra quits. She has seen too much cheating and loop holes in Yelp’s practices so she decides to create her own website and app for reviews that she wants LinkedIn to purchase. By connecting her app, TrueReview, to LinkedIn profiles, she believes it will give consumers a more complete and honest picture of reviewers as well as prevent company owners/employees from posting fake reviews. Sandra has landed a meeting with LinkedIn and comes to you for advice on how she can best advocate her idea. A) Explain the importance of understanding decision makers’ schemas and describe the two ways to use schemas to enhance effectiveness, giving an example for each, B) clarify the strategies on how to pitch an idea in terms of a problem and why this is important to successful idea/solution adoption, and C) explain the difference between repetition and redundancy while explaining the four ground rules, giving an example Sandra can use for each.