Indirect and Direct Competitors (Ralph Lauren)

An analysis of potential competitors (both direct and indirect)

Direct potential competitors are multiple businesses offering a similar product or service. In saying that most modern Jock Dolly’s would wear a custom fitted Ralph Lauren shirt out to Kings cross to a nightclub, maybe take a girl out in the city or even a house party out in the Eastern Suburbs. The main point here is that a Jock wants to stand out, look flamboyant and have a somewhat sense of style. In recent times we’ve seen Jock’s wear brands like G-Star, Ben Sherman, Fred Perry, Lacoste, Tommy Hilfiger, and Industrie. All these brands come underneath as potential competitors. You take a look at all these brands and they are all high-end, expensive and internationally renowned. Jock Dolly’s want to express themselves through wearing flamboyant and exclusive brands; as a brand expresses one and the people they want to be like. All these brands/companies (G-Star, Ben Sherman, Henley’s and Lacoste), are vast types of brands that you’ll see in your typical Glue Store, Myers, David Jones etc.

Down below we have a few examples of direct potential competitors and their latest products.

G-Star Raw Ben Sherman Fred Perry

Lacoste Tommy Hilfiger

Also adding to that due to further researching we’ve found that majority of Jocks have worn shirts from Australian companies such as Yd, Taracosh, Connor and Mojo Man; all these companies have develop products that match a custom fitted Ralph Lauren shirt; in saying that are all potential competitors.

Indirect competitors are companies out there that are offering a somewhat different product though targeting a typical ‘Jock Dolly’. Most Jock Dolly’s would wear a custom Ralph Lauren shirt when going out either to a fancy club, taking a girl out...