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Strengths in the SWOT analysis of a hotel could be something like the size of the hotel. If the hotel has many rooms, this increases the profit that can be made from the hotel. A hotel's reputation can also be a strength, because a hotel with a five-star rating means that it has an excellent reputation. Such a good reputation means more customers and the ability to charge higher amounts for the rooms, services and other facilities. If the hotel has auxiliary facilities like standard or world-class conference rooms, this is also a plus because it can increase profits through renting the rooms out for events like conferences, weddings and meetings. A well-trained staff is a strength since customers will always respond positively to good and courteous service. The corporate culture in place in the hotel is important as well, because a good corporate culture boosts the morale of the employees and makes them more productive

Weaknesses identified in a SWOT analysis of a hotel include all of the aspects that make the hotel vulnerable. This includes qualities like a poor corporate culture and a poor maintenance culture. A poorly maintained hotel will soon earn a bad reputation and lose customers. In the same way, a hotel that has a staff with poor customer service will also lose customers. These are some of the weaknesses that could affect the bottom line.

Opportunities in a SWOT analysis of a hotel include factors like favorable government policies and close proximity to places where the most people can have easy access to the hotel. For instance, a hotel that is located near a major airport can view its location as an opportunity because this makes it easily accessible for people who need a place to stay while in transit. This is also a good business strategy because it means the hotel management is capitalizing on the presence of the airport to maximize its profits.