Strategic Management Report About Pixar Animation Studios

EXECUTIVE SUMMARY

This a report about the strategic management of Pixar Animation Studio (Pixar, for brevity). It will evaluate on how Pixar has turned into one of the competent business in the film industry with emphasis into its company resources. Furthermore, it will analyze on how Pixar will be sustain its creativity with by making its output more as compared to its conduct of business in the previous. It will also evaluate the capacity of Pixar to maintain its society in case it will do business without Disney.

The findings reveal that the Pixar’s success is attributed to its innovation of computer animation. The financial stability of Pixar was due to the cooperation and coordination of the company’s leader and employee. The company as it continues to make its animation more modern, it does lose its capacity to produce stories that are worth watching. This innovation has put Pixar’s name in the film industry. However, the contract of partnership of Disney and Pixar has put a restraint on the capacity of the latter to gain more profits. The contract provision is more on the benefits that Disney rather on the right of Pixar over its intellectual property.

The recommendation of the author is to offer Pixar to Disney, with the provisions that Pixar will benefit on that merger. It is the point of view of the writer that the rights of Pixar as to copyright, return of profits, and the use of its name must be protected and not be violated.

INTRODUCTION

This is a report about Pixar Animation Studio (Pixar, for brevity). Pixar is an American computer animation studio based on California, United States. The company is known for its produced films such as Toy Story, Finding Nemo, and Ratatouille (Wikipedia, 2008). Pixar is currently under a partnership agreement with Walt Disney Company (Disney, for brevity) for the former’s film or product distribution and marketing.

The scope of this report is the study on Pixar’s strategic management, basing on its technique on...