Submitted by: Submitted by maxisamazing
Views: 256
Words: 9290
Pages: 38
Category: Business and Industry
Date Submitted: 03/31/2014 04:02 AM
American Eagle Outfitters Market Entry
Table of Contents
1. Executive Summary ......................................................................................................................... 2 2. Introduction ...................................................................................................................................... 2 3. Research Approach .......................................................................................................................... 3 4. Client Profile ..................................................................................................................................... 4 5. Internal Analysis .............................................................................................................................. 4 6. External Analysis ............................................................................................................................. 6 6.1 External Macro-Environment: PEST Analysis ...................................................................... 6 6.1.1 Political environment ...................................................................................................... 6 6.1.2 Economical environment ................................................................................................ 7 6.1.3 Social environment .......................................................................................................... 7 6.1.4 Technological environment ........................................................................................... 10 6.2 External Microenvironment: Industry and Competitive Analysis ..................................... 10 6.2.1 Industry Structure: Growth and Concentration ........................................................ 12 6.2.2 Porter’s Five Forces Model ........................................................................................... 13 7. SWOT Analysis...