Business

Identify Target Market

The target market for or service first and foremost is the parents that shop at Wal-Mart. The service that we are attempting to provide is a child care for the younger children and a game arcade for the older ones.

Factors that affect Marketing Strategy

Factors that can affect Wal-Mart’s marketing strategy are the target market, budget, economy, and competition.

Since the target market is the parents that shop at Wal-Mart, a child care and arcade is an ideal service. This will help parents get their shopping completed quicker and they will not have to worry about children running off. They will be in a safe environment so that the parents can have a pleasant shopping experience. They also will not have to worry about hiring a baby sitter.

Budget is factored into the marketing strategy because the cos needs to be looked at to see if the money is there to be able to provide a child care and an arcade. It will also help decide exactly how big or small this service needs to be.

Economy is the third factor to look at to see how it will affect marketing strategy. Which way the economy is swinging will help determine how well the service will be used. When the economy is up, people will want to spend more money so the service would be used more. If the economy is down, no one would want to spend money and the service would not be used at much. This is when service would need to be promoted the most.

The last factor that needs to be looked at would be competition. Looking to see what the competition offers can help determine what type of child care and arcade would be needed. Knowing how the competition is using this service will help in how you can promote the service that you are trying to implement. We can then figure out which marketing tools to use in order for the service to be used to reach our goal. ( Wagner, 2014)

References

Wagner, N. (2014). What Factors Will Impact Your Marketing Strategy? Retrieved from...