Nesalue Chain Analysistle V

NESTLÉ’S OVERVIEW, VISION AND MISSION

Nestlé can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. The two companies merged in 1905 to become the Nestlé you know today, with headquarters still based in the Swiss town of Vevey.

Nestlé, the world’s largest Food and Beverage Company, now manufactures its products in over 500 factories in 76 countries, and sells its products in 193 countries. The company’s product line can be categorized based on its’ business segments, which are

➢ Beverages

➢ Milk Products, Nutritional and Ice Cream

➢ Prepared Dishes and Cooking Aides

➢ Confectionery

➢ Other Food and Beverages

➢ Pet Care

➢ Pharmaceutical Products

➢ Healthcare Nutrition

Nestlé Trinidad and Tobago Limited operates as a subsidiary of Nestlé S.A. Its first operation in Trinidad and Tobago (and in the Caribbean) commenced in 1914, with the establishment of a Trading Agency, at Marine Square (now Independence Square), Port-of-Spain, Trinidad and Tobago.

Nestlé’s vision is to be the leading Food and Beverage Company in the world providing customers with healthy food at affordable prices.

Their mission statement from the company’s profile is as follows:

“Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life.”

ORGANISATION STRATEGY

Organizational strategy is concerned with envisioning a future for your business, creating value in the eyes of your customers, and building and sustaining a strong position in the marketplace.

The first critical...