Askmen.Com

Blog Assignment: AskMen.com

14,000,000 U.S. readers every month, 98 million minutes time spent per month, and 130 million page views generated per month makes AskMen my favorite blog. They have quoted their blog as ‘The World’s No. 1 Men’s Lifestyle Site’. AskMen’s mission to help guys become Better Men is a movement that has attracted millions upon millions of guys across all ages and background, and has made them the world’s No. 1 men’s lifestyle blog. 1,000,000 men subscribe to AskMen’s local and national newsletter program and 2,300,000 men connect with AskMen on social media.

Who are these men that read AskMen? The heart of the AskMen user is an upbeat mobile young man who is refining the brand preferences that he feels embodies his current lifestyle. This is a man who is passionate about investing in himself and the person he could be. He is currently making decisions that will shape his purchases and choices for decades to come, and also actively influencing the choices of the other men in his social circle. “He is aspirational. He is an influencer. In short, the AskMen reader is the coveted Affluencer.”

He is 269% more likely to advise other on travel, 208% more likely to advise others on restaurants and bars, 162% more likely to advise others on computers and electronics, and 134% more likely to be the first to own or advice others on fashion. He is 240% more likely to earn over $100,000, 200% more likely to have spent over $1,000 online in the last 6 months, and 165% more likely to have spent up to $499 on clothing in the last 6 months. He is also 180% more likely to have consumed an alcoholic beverage in the last 30 days, 151% more likely to buy a vehicle in the next 6 months, 179% more likely to be first to own or advise others on movies, and 169% more likely to own an HDTV.

Regardless of where readers are located, they can be generally be thought of as four types of leaders who influence everyone else around them. The...