Daiso Report

Daiso - Analysis, Evaluation, Recommendations

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Daiso - Analysis, Evaluation, Recommendations

Table of Contents

1. INTRODUCTION .................................................................................................. 4 2. BACKGROUND ................................................................................................... 4 3. MANAGEMENT STRUCTURE ............................................................................ 4 4. MARKETS SERVED & PRODUCTS OFFERED ................................................. 4 4.1 Markets (countries and customer groups) served ........................................... 4 4.2 Products and services offered ........................................................................ 5 5. RECENT PERFORMANCE OF THE COMPANY ................................................ 5 6. MACRO-ENVIRONMENTAL ANALYSIS............................................................. 6 6.1 Political & Legal .............................................................................................. 6 6.2 Economic ........................................................................................................ 6 6.3 Social-Demographics & Social-Cultural .......................................................... 7 6.4 Technology ..................................................................................................... 7 7. MARKET, INDUSTRY & COMPETITIVE ANALYSIS...........................................7 7.1 Porter’s  Generic  Strategies............................................................................. 7 7.2 SWOT Analysis ............................................................................................... 8 8. MARKET SEGMENTATION .............................................................................. 10 8.1 Demographic Segmentation ......................................................................... 10 8.2 Psychographic Segmentation...