Case

MANAGEMENT

INDIVIDUAL ASSIGNMENT

MODULE NAME: FOUNDAMANTEL OF MARKETING

MOUDLE CODE: SEMESTER: 1

BACHELOR (HONS) IN HOSPITALITY

SUBMITTED BY: ANIL DURA

ID NO. : LUCBHM14015918

SUBMITTED TO: Mr. Nasser

DATE OF SUBMISSION

03 mar.2014

1 Give suggestions how do channel members can add value to a marketing system?

* They offer value in making goods and services more available and accessible to the targeted markets. They offer contacts, experience, specialization, and economies of scale to organizations that cannot offer these attributes on their own. Marketing Channels allow producers to realize the benefits that only larger organizations may be able to support. They provide value in the form of information, promotion, negotiation, funding, risk taking, physical possession, payment options, and title ownership.

1. What do you understand by the word ‘customer relationship management’? Explain its associated tools and levels of relationships.

* Customer relationship mangement is the abbreviation for customer relationship management. It entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. While the phrase customer relationship management is most commonly used to describe a business-customer relationship, CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.

Tools and techniques used to maintain customer relationship management re as important as selecting an employee for your company. Companies adopt such tools to do Market research about customers if possible in real time, hence devise which store the desired data are selected and analysis of the same is done by Business analyst, this is done to do forecasting for sales with minimum errors.  

A tool must have a feature that can coordinate...