Submitted by: Submitted by JLMC
Views: 150
Words: 1371
Pages: 6
Category: Business and Industry
Date Submitted: 04/05/2014 07:43 AM
Jose L. Maldonado Colon
M00403629
BADM6190
Research Project- Part I
Apple Inc.
Overview
Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, portable digital music players; and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its products and services include: iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. The Company also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store.
Objectives- according to Jony Ive (SVP of Industrial Design) money isn’t Apple’s main goal: “Our goal and what makes us excited is to make great products. If we are successful, people will like them and if we are operationally competent, we will make money.”
• Increase market share.
• User-friendly products.
• Worldwide leader in mobile devices.
Strategies
• Introduce a “scale-down” product line at a lower price point.
• Investing in new ventures and innovative products.
• Revised pricing model.
Market Share- 2012
Top PC Makers:
1. Hewlett-Packard 26.80%
2. Dell 21.10%
3. Apple 11.40%
Top Smartphone Makers Worldwide:
1. Samsung 29.00%/32.00%
2. Apple 19.00%/20.00%
3. HTC 5.00%/5.00%
Top Tablet Computer Makers Worldwide:
1. Apple 64.40
2. Samsung 9.90%
3. Amazon 4.90%
Leading Retailers of Electronics and Appliances:
1. Best Buy 16.00%
2. Wal-Mart 15.00%
3. Apple 8.00%
Leading Digital Music Retailers:
1. Apple 63.00%
2. Amazon 22.00%
3. Other 15.00%
Announcements
• August 24, 2011- Steve Jobs resigned as CEO of Apple. He was replaced by Tim Cook and Jobs became Apple's chairman.
•...