Accor

ACCOR

ACCOR group realized the revenue of $6.1 billion in fiscal 2011, compared with 2010 increased by 2.5%. Among them, the economy hotel revenue of 1.896 billion euros, compared with 2010 increased by 5%, and the U.S. economy hotel business income is 532 million euro, compared with a 4.2% decrease in 2010(mainly due to exchange rate factors).

From the point of income areas constitute, Europe remains the primary source of ACCOR's income regions, account for 73%, the proportion of 34% of the French, close to the general. In North America and Asia Pacific position also notes allow to ignore, accounted for 19% of the proportion.

Firstly, We introduce Accor from some financial analysis Provided financial statement from 2010 to 2011 and an analysis of series financial ratios for profitability, efficiency, liquidity, gearing and investment ratios to evaluate the five areas can be seen in the ACCOR has a steady rise in the indicators and also a good financial performance.

In the profitability ratio which, from 2010 through 2011, which all have between growths. ROSF ratio is decreasing from 99.958% to 69.97%, but ROCE ratio is increasing from 4.6364% to 5.4925%. it does can still see that the Gross profit margin decline is not much; only fell by 0.16 percentage points. The ACCOR is shown that the sales do not make much problem there.

From 2010 to 2011 the overall trend is good. Sales revenue to capital employed ratio increased steadily, indicating the effective use of ACCOR in the capital, which it can create more sales, and increase revenues.

In the current ratio, the basic description of the ACCOR stable financial liquidity has increased at a higher level of line (1.123419 times). ACCOR Company’s liquidity is not very well.

Although the gearing ratio from 2010 was 60.163%, then about an annual 0.3 percent rate of decrease. This shows that the debt ratio of decrease in total assets, loans to decrease.

From the sight of investment view, ACCOR has shown its...