Marketing Plan

Swing For the Fences

Presented by:

Chris smith

Seminar in Marketing

400-01

Table of Contents

1. Event Overview…………………………….....………… 2

2. Research.………………………………………………… 4

3. SWOT Analysis………………………………………...

4. Organizational Chart……………………………………..

5. Event Design………………………………………

6. Event Planning………………………………………

7. Finance & Budget……………………………………..

8. Event Coordination……………………………………..

9. Risk Assessments………………………………………..

10 . Event Evaluation…………………………………

11 . References………………………………………….

12 . Event Appendices……………………………………..

Event Overview

In early March of 2013, former and current baseball players of Southern University gathered together to come up with an idea of how to get more kids involved in the sport baseball and how to give them the resources needed to play at a competitive level. During this process they decided to hold a fundraising event in the local community to help raise money for things such as equipment, uniforms, and transportation cost. Growing up in opposite ends of the country, n California, in New York, these young men were exposed to the hardships they and others like them faced because of financial limitations.

The whole reason for this fundraiser is to give the game of baseball a new charge. To show kids that this is one of the greatest sports ever played and should be taken as serious as if they were playing basketball and football. Baseball by far is the most difficult sport to reach the pinnacle level of the sport professionally. Unlike the NFL and NBA where a college student can become and immediate star and have a tremendous impact on their respective sport, the sport of baseball has countless minor league affiliates and ranks that a young man has to work his way up through, the entire process can become disheartening.

The goals set for the “Swing for the Fences” event was to try to raise approximately ten thousand dollars with the help of the local community, sponsors,...