Submitted by: Submitted by sarimfayyaz1
Views: 71
Words: 438
Pages: 2
Category: Business and Industry
Date Submitted: 04/13/2014 05:20 AM
books
Jumbo books
Owner altaf ahmed
Family business since partition – 1934
Shops in Islamabad (Jinnah super)
used to work in a book shop in Karachi
Gained experience in Karachi, and due to good relations with the suppliers got an offer to set up his own book shop with a loan provided by those suppliers
Shop on rent
He used to conduct huge book sales in different parks of Lahore that’s why the name – Jumbo book store
Aim: to earn a living
Offers Books, toys, cds etc
Future planning – jewelry etc
Opened this shop in 1998
3years contract with land owner – good relations led to a long term deal
4 people who manage the shop
Mr altaf and his brother and two other relatives
Prefers extended timings instead of 2 shops
Altaf gives the most time and divides the work between other, thus takes a larger share of profits.
Supplies:
Books – urdu bazaar – different shops
Stationary – rasheed stationary and amir stationary (urdu bazaar)
Toys – shah almi
Considers payment on time to be the most important factor for relations with the suppliers
Focused on his own business rather than worrying about the competitors
Claims to have more variety than other book stores nearby such as feroz sons and old book shops.
Factors for pricing:
Mark up on supply price
To cover other costs such as rent, bills etc
Considers more variety in his shop to be the most important factor which sets jumbo books apart from other book stores
Organizational structure:
Altaf acts as a boss , 3 relatives including his brother help him out in his work.
Dividing different sections between them such as cd’s, syllabus books etc
Customer relations:
Considers customer satisfaction to be very important
Feels that his ability to make good relations with customers has been an important factor in the success of the business
Allows refunding and exchange of products
Future plans:
Uncertainty due to inflation and load shedding, fears he might have to close his...