Entrepreneurship Case Study

Kara Pelletier

BUMT 4910 – #99073

April 13, 2014

Case Study 1

1. Prior to starting the EET, what types of things did Michael and Sheena do to help themselves build entrepreneurial knowledge/skills?

Michael and Sheena attended New York University, majoring in management and marketing and communication studies respectively. Prior to this Michael started their own web development company with a partner while he was still in high school. He honed his skills on increased his knowledge of starting and running a small business in the process.

Sheena displayed a desire to be independent by establishing her own financial independence at the age of 17. She also funded her own college education, showing a strong work ethic and desire to succeed. While attending college she worked at a venture capital company thus giving her the opportunity to learn entrepreneurial skills. Sheena also taught at a non-profit organization that further increased her educational skills.

2. What motivated Michael and Sheena to start EET?

Michael Simmons wrote the STUDENT SUCCESS MANIFESTO after finding a lack of available resources that addressed the needs of young entrepreneurs. Michael and Sheena needed to find a way to increase sales and profitability in order to sustain this venture as a viable business. To do this he saw an opportunity in public speaking while promoting his manifesto and formed the EET.

3. How did Michael and Sheena determine that the EET was a sound idea? Did they use a feasibility analysis? What ideas did they discard before deciding on the EET?

a) They tested their idea in the market place to find out whether they could sell it.

b) They used “economics of once unit”.

c) They started slowly, with a scaled down version of the program.

d) They rejected creating young entrepreneur book lines and applying the entrepreneurial mindset to various career book lines.

4. What are the key messages that the EET delivers to prospective entrepreneurs?

The EET focuses...