Business Plan

Business Plan

In starting this business we have discovered the demand for our service will be very high. With over 40 percent of the east coast surfing population living in Florida we feel that we will have no problem attracting our customers and acquiring new ones. With waves in Florida being very small at most times besides when a hurricane rolls around, and such a huge surfing population we will have no problem meeting sales projections and going far beyond. The completion in this field is very low, there is no other company in the area creating a service like ours, and there is no such park to travel to, to go and enjoy a full day of never ending waves quite like ours.

In our market studies we have found that the surfing population is huge with over 24 million surfer’s worldwide and 5 to 7 million surfers living in America. With 1350 miles of East coast shoreline in Florida and over 40% of the east coast surfing population we can expect huge numbers of quests flooding our many locations up and down the Florida cost line. And with population surfing rates increasing at an outstanding 20% a year our demand on our provided service will thus increase dramatic as well.

Our target market is anyone from their early teens all through anyone in their mid 30s boy or girl. With research we have found that the majority of surfers are in-between this age group. Our market share will be huge as we are the only company providing this kind of service and with a 20% increase of the surfing population each year, our market share will to increase each year and progressively gain recognition and grow larger.

Our projected pricing for our service goes as followed

Rental & Surf Pass

1 hour- $28.00

2 hours- $33.00

3 hours- $40.00

4 hours- $50.00

All Day- $70.00

We plan on spending no more than $6,000 on advertising for the first year, advertising in places like Ron Jon’s Surf Shop,...