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BUSINESS COMMUNICATION ‘ASPIRASI OPTIMA SDN. BHD.’

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Executive Summary

COMPANY ACTIVITY TYPE OF ACTIVITY Aspirasi Optima Sdn. Bhd. Research: Communication Skills

Interview and Observation

1. To find out about formats by doing their minutes meeting, agendas, presentations slideshows. 2. To find out the type of communication that been used in Aspirasi Optima. OBJECTIVES 3. To find out how the Aspirasi Optima inform their employees about certain activities. 4. To find out how the Aspirasi Optima employees do their meetings. 5. To investigate how the Aspirasi Optima improve their skills communication. Assoc. Prof. Dr. Muhammad Bin Hussin (Advisor of ASPIRASI OPTIMA) KEY PEOPLE Nurul Hidayah Binti Muhammad (CEO and Director of ASPIRASI OPTIMA) 1) Research & Training Consultant BUSINESS 2) Skincare Factory 3) My Rice Restaurant TAGLINE Be The First to Your Aspiration

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Address: 1-3A Seri Bangi, Jalan 8/35, Seksyen 8, 43650 Bandar Baru Bangi, Selangor, Malaysia.‎ RESEARCH LOCATION

Contact Number: Phone: 03-8912 2019 Fax: 03-8734 2848‎ Email: aspirasioptima@gmail.com

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TABLE OF CONTENT Declaration Executive Summary Table of Content List of figures and Tables 1.0 Introduction 1.1 Purpose / Objective 1.2 Procedure 2.0 Background Information 3.0 Analysis 3.1 Communication in Organization 3.2 Written Communication 3.3 Oral Communication 3.4 Communication Technology 4.0 Conclusion 4.1 Communication in Organization 4.2 Written Communication 4.3 Oral Communication 4.4 Communication Technology 5.0 Recommendations 6.0 Bibliography Appendix 21 23 25 29 31 35 6 10 15 18 1 2 4 ii iii v vi

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LISTS OF FIGURE AND TABLE Figure 1 Organizational Chart of Aspirasi Optima Sdn. Bhd. Figure 2 Whatsapp Group Is Their Communication Medium Between The Staff Figure 3 Facebook Page Used To Make Advertising Table 1 Comparison between Aspira Optima and reference...