Dell Porter Five Forces

Case study of dell computers ecommerce

The purpose of this report was to examine an organisation that has different types of electronic commerce interfaces. We chose DELL Inc Which was founded by Michael Dell in 1984.

In the beginning it was based on direct sales approach, and then it became quickly one of the leading companies in PCs markets. It is one of world’s most admired business. It has 3 categories of customers Large, Public Sectors and Home and small sized businesses. Dell uses its website www.dell.com as one of the main channels to sell products directly to customers and provide products based on customer’s customized orders. Dell’s organizational structure is divided into four main regions (Americas, Europe, Asia and Japan), each of which includes their own functional departments. Dell utilises the Internet and other advanced technology in all aspects of its relations with customers, from ordering, sales, delivering and services to customers’ research and forecast

Dell’s information system also allows customers to use their ERP procurement application to order products Dell provides customers with personal support sites where information about the products and their history conditions are kept and processed. Dell works with various suppliers for components and softwares. The effective use of information systems to collaborate with suppliers gives Dell several important advantages. Dell’s phenomenal success has been largely due to its strategic use of IS to complement its unique business and organizational strategies.

Introduction

Dell was founded by Michael Dell in 1984 and started as a small computer selling company. Right at the beginning, its business based on a direct sales approach. Dell quickly grew into one of the leading companies in PCs market and one of the most admired businesses all over the world. Its significant success has been mainly due to its distinctive strategic model in general and its information systems strategy in particular....