Pk Anaylsis

MARKET ENTRY ANALYSIS

FOR

PK ELECTRICS

International Marketing

DGSM 34

(CLASS No.)

(STUDENT NAME)

(STUDENT ID)

(SUBMISSION DATE)

TABLE OF CONTENT

I. Reasons why PK Electrics is considering entering international markets 4

II. Sources of information accessible 4

III. Key opportunities and threats related to market entry 5

IV. Process of market selection 5

Collect information from a variety of reliable sources 5

Screen this information using set criteria eg,BERI index 6

Select top scoring countries 6

Apply secondary screening criteria eg Market attractiveness/competitive advantage. 6

Select best country to enter 6

Decide on mode of entry, segmentation, targeting and a suitable marketing mix. 6

V. Available market entry modes 6

VI. Analysis on most appropriate entry mode 7

REFERENCE 9

Introduction

Reasons why PK Electrics is considering entering international markets

______

1. Principle explanation

2. Application of PK

______

1. Principle explanation

2. Application of PK

______

1. Principle explanation

2. Application of PK

Sources of information accessible

A. Primary information sources (observation, interview, questionnaire, trade fair)

1. ___

2. ___

Secondary information sources

1. WTO

a) Explanation of the organization

b) What information PK can gain from WTO

2 ___

a) Explanation of the organization

b) What information PK can gain from the organization

Key opportunities and threats related to market entry

Brief description of the country selected

General description of 5 factors

Two major factors selected

1. —-

i. Opportunities for PK

ii. Threats to PK

2. —-...