Understanding Consumer Trends and Drivers of Behavior in the Russian Dairy Food Market

Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Russian Dairy Food Market

This report provides an overview of the Russian Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. Key Findings Russia’s Dairy market is among the fastest-growing worldwide Consumers aged 55 and over are the key consumers of Dairy products in Russia Russians select Dairy products based on their value for money, quality, and taste credentials Low osteoporosis awareness provides manufacturers with an opportunity to educate consumers about the disease and explain Dairy’s role in averting it. Synopsis This report allows readers to identify the key demographic groups driving consumption in the Russian Dairy market, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. This enables the reader to identify the most important trends within the market and also determine whether beliefs over what influences consumer behavior within the category are accurate. In particular, this report includes: Key consumer demographic groups driving consumption within the Russian market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008–2018 for Russia and nine other countries across the globe The report quantifies the degree of influence that...