Syllabus

Course Objectives:

Marketing is an important activity needed by all kinds of organizations and individuals. This course aims to equip you with a broad knowledge of marketing as a set of processes that create sustainable consumer value through designing, building, and distributing products and services that benefit the consumers or organizations. In this course, you will learn about the specific areas of marketing such as product development, pricing, promotion, positioning, distribution channels, and international marketing, as these are core areas of marketing. I will also demonstrate how the various functions are inter-related. The main focus would be on business-to-consumer (B2C) marketing, as opposed to business-to-business marketing (B2B).

Lectures:

I will follow the textbook pretty closely. However, the material will be delivered using a combination of verbal explanations, PowerPoint slides, discussions using journal articles, news headlines, and anecdotes. Thus, the lectures may not always fully resemble what you read in each chapter. I will use Blackboard a lot to distribute course material to you. Please visit regularly.

Rules:

So that you have a fun and productive learning experience in this class, I ask that:

• All attendance related questions must be addressed to TA.

• Verify all scores and points from interim spreadsheets posted after mid-terms and notify me any discrepancy within 5 days. I am not responsible for errors brought up after this time limit.

• There will be no free points given to you just because you are one point short of your desired grade. Be advised now and do not make such requests after final.

• Connect exercise due dates are firm. Late assignments receive zero points (but you still should complete them for your practice and understanding of the material).

• Digital devices like i-pad, laptop, net book, are allowed to take notes or course related work only. If you...