Swot Analysis of Samsung

http://www.slideshare.net/manishakkunwar/pestle-analysis-south-korea-and-samsung

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* 1. PESTLE ANALYSIS – SOUTH KOREA By Manisha Kunwar , Pawan Pandey and Juanita Kasbe

* 2. SOUTH KOREA • South Korea officially the Republic of Korea is a sovereign country located in the southern part of the Korean Peninsula . • Total area of 99,392 km2 (38,375 sq mi)[8] and has a population of 50 million. • The capital and largest city is Seoul, with a population of 9.8 million. • South Korea is a member of the United Nations, WTO. • Current President of South Korea is Park Geun Hye from Feb 2013. •

* 3. SOUTH KOREA PESTLE ANALYSIS Current Strengths Current Challenges Future Prospect Future Risks

* 4. POLITICAL ANALYSIS Current strengths ▪ Centralization of power ▪ Political will for economic reforms ▪ Strong foreign relationships Current challenges ▪ Military influence in South Korean politics ▪ Political violence Future prospects ▪ Confidence building measures with North Korea ▪ Strengthening relations with the EU Future risks ▪ Uneasy relationship with North Korea

* 5. ECONOMICAL ANALYSIS Current strengths ▪ Powerful export sector ▪ Successful economic reforms Current challenges ▪ Low level of imports ▪ Declining level of FDIs Future prospects ▪ Competitive tax policy ▪ Liberalized service sector ▪ Implementation of free trade agreements (FTA) Future risks ▪ Nuclear crisis ▪ Growing local hatred for foreign companies

* 6. SOCIAL ANALYSISCurrent strengths ▪ High wages ▪ Highly educated workforce ▪ Rapid urbanization Current challenges ▪ Low fertility rates ▪ Ageing society ▪ Low social welfare spending Future prospects ▪ Low unemployment rate ▪ Rising awareness of human rights Future risks ▪ Rising power of labor unions

* 7. TECHNOLOGICAL ANALYSISCurrent strengths ▪ Robust telecom sector ▪ Presence of large global and domestic players Current challenges ▪ Scarce natural resources ▪ Rising R&D costs Future prospects ▪ Government policies...