India Maternity and Baby Care Industry Outlook to 2018 - Hybrid Expansion of Retail and Online Channels to Lead Future Growth

India Maternity and Baby Care Industry Outlook to 2018 - Hybrid Expansion of Retail and Online Channels to Lead Future Growth The report titled “India Maternity and Baby Care Industry Outlook to 2018 – Hybrid Expansion of Retail and Online Channels to Lead Future Growth” presents a comprehensive analysis of the industry covering aspects including market size of maternity and baby care products market by revenue and market segmentation by product categories in each industry. The report also entails a detailed description on the recent trends and developments in the baby care and maternity products market in and competitive scenario of major players in the industry along with providing market share of major companies in each segment of baby care market. India is considered to be one of the desirable destinations for retail businesses across the world, making it a lucrative market for business in untapped markets such that of maternity and baby care products. The Indian maternity and baby care products market has been witnessing tremendous growth in the last few years in comparison to the other emerging markets across the world. The maternity products industry in India grew from INR million in 2008 to INR million in 2013, recording a CAGR of 16.0% from 2008-2013. Cherish maternity wear; Morph Maternity and Zeme were the first few entrants in the industry. Maternity apparel is one of the fastest growing segments of the industry, making a contribution of nearly % in 2013, followed by pillows and cushions, books and CD’, contributing nearly % and % in the market. The unorganized sector was the dominant segment in maternity products market, holding % share in 2009 which grew to % share in 2012. EBO’s held the highest share of % in the market revenue in 2012 followed by MBOs such as sales through shopper’s stop and lifestyle which held nearly % share in overall market revenue in 2012. Online sales captured a share of in maternity...