Adidas' Environmental Strategy

* 1.0 General

* 1.1 Company Profile

Adidas is a company that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. It is also an industry-leading brand all over the world relating with sports shoes and clothes. Its operating income is €1.011 billion in 2012 and they aims to reach the target of €2 billion in football in 2014. Its workforce is 46,306 employees according to the reports from 2012.

1.2 Purpose of this Manual

Now, this manual is going to point out of their 5 years re-engineering plan including advantages and disadvantages, weakness and strength.

1.3 Scope of EMS

The scope of EMS is included in most of the reputable brands and businesses which are operating using the sources of environments. So, Adidas is also taking care about the environment since their main resources are cotton and leather. The decision to have 100% ‘Better Cotton’ in their products by 2018 is a good example of this. ‘Better Cotton’ is cotton grown to social and environmental standards set by the multi-stakeholder Better Cotton Initiative (BCI). So while setting this target supports their ambitions to make their products more sustainable, the responsibility for meeting it rests with their Global Operations team and their sourcing strategy.

2.0 Policy

2.1 Analyzing the environmental policy of Adidas

According to their re-engineering plan, Adidas targets in 4 major areas:

1. Recyclable Main Materials

2. Energy and Carbon saving

3. Emission and

4. Mobility.

Main material includes leather and cotton what they called better cotton. BCI aims to promote measurable improvements in the key environmental and social impacts of cotton cultivation world-wide. The Better Cotton Initiative (BCI) is to make global cotton production sustainable and they are also a founding member of the BCI.

Adidas also founded the Leather Working Group (LWG) in 2005. LWG aims to improve environmental conditions in the leather...