Pepsi

Pepsi

From Wikipedia, the free encyclopedia

This article is about the beverage. For its manufacturer, see PepsiCo. For the singer, see Pepsi Demacque.

Not to be confused with PEPPSI.

Pepsi |

Current Pepsi's 2-D logo introduced in October 2008. |

Type | Cola |

Manufacturer | PepsiCo |

Country of origin | United States |

Introduced | 1893 (as Brad's Drink)

August 28, 1898 (as Pepsi-Cola)

1961 (as Pepsi) |

Related products | Coca-Cola

RC Cola

Irn Bru

Cola Turka

Big Cola |

Website | pepsi.com |

Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961.[citation needed]

Contents

* 1 History

* 2 Pepsi-Cola trademark

* 3 Rise

* 4 Niche marketing

* 5 Marketing

* 5.1 Rivalry with Coca-Cola

* 5.2 Pepsiman

* 6 Ingredients

* 7 Slogans

* 7.1 American slogans

* 7.2 International slogans

* 7.3 Global slogans

* 8 Variants

* 8.1 Fictional drinks

* 9 See also

* 10 References

* 11 External links

History

The pharmacy of Caleb Bradham, with a Pepsi dispenser

Pepsi was first introduced as "Brad's Drink"[1] in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe.[2] Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.[1]

plaque at 256 Middle Street, New Bern, NC

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity...