Pestel

B9MG116 – International Management

Assessment 1 - Individual Assignment March 2014

Assessment Component weighted at 50% of the Module marks

Word count: 2500 words maximum

(excluding executive summary, references and appendices)

Assignments must be submitted electronically via Moodle by 23:45 on Thursday 10th April 2014.

Requirement:

Using the article from the Economist Newspaper entitled:

“Multinationals-China loses its allure - The Economist 25th Jan 2014” as a basis (see weblink below), you are required to carry our a PESTLE analysis on China with a view to establishing the potential market for a range of, or single, Fast Moving Consumer Good(s) (FMCG) of your choice.

The PESTEL analysis should incorporate a general overview of China, but should also draw attention to specific issues identified that would be of particular interest to the FMCG sector. You should also make recommendations for future action, if any, based on your findings.

Total: 100 marks

Weblink to the article:

http://www.economist.com/news/leaders/21595001-life-getting-tougher-foreign-companies-those-want-stay-will-have-adjust-china

This assignment must be undertaken by all students on an individual basis.

It is expected that students will access a range of academic, and other, resources when completing the assignment. Please note that academic underpinning is required to achieve a high grade in this assignment.

A list of references used to prepare the report must be provided and presented using the Harvard Referencing System (available on www.dbs.ie).

Academic Impropriety

Your attention is drawn to DBS regulations regarding academic impropriety.  This is a very serious offence.  You are strongly advised to refer to these regulations and make sure that any piece of work you submit does not contravene them. 

Grade Descriptors

70% and above - A grade at this level indicates work of outstanding overall quality. It will consist of an original and...