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Date Submitted: 04/26/2014 07:48 PM
AEM 3220 DIGITAL BUSINESS STRATEGY How are information and communication technologies changing business?
Professor Aija Leiponen
e-mail: aija.leiponen@cornell.edu
COURSE AIMS
The Internet, together with other information and communication technologies, continues to revolutionize industries. E-commerce is now a given in many industries, while certain others struggle to figure out the new terms of competition. By examining the experience of earlier industry transformations, we attempt to shed light on what may lie ahead for industries currently undergoing upheaval (books, music, software, telecommunications, newspapers, and other forms of digital entertainment). The goals of the course are for the student to understand, critically evaluate, and apply: The special nature of information as an economic good, Information and communication technologies (ICTs), Possibilities and limits of digitization for industries using ICTs. Business opportunities arising from the changing landscape.
COURSE OBJECTIVES Knowledge Objectives
Students will develop an understanding of analytic frameworks for developing digital business models. Students will be able to assess the effects of technological and societal change on digital business models. They will understand and apply the strategic mechanisms for capturing the economic benefits from new technological opportunities, as well as identify and address the strategic and organizational challenges involved in managing rapid change.
Skill Objectives
Improve diagnostic and analytical skills Enhance verbal skills via class and group discussions Build up critical thinking and interpretation skills Learn how to evaluate different strategic options Assess and resolve managerial challenges.
Content Objectives
At the end of this course, students will be able to demonstrate understanding, critical assessment, and application of the following: Definitions and concepts related to Information and Communication...