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Date Submitted: 04/28/2014 09:04 AM
Class times: Tues.; Thur. – 8:00am – 9:15am
Room: Gleeson Hall 224
Professor John Meindl
Office location: Thompson Hall, Room 129
Telephone number: 631-420-2786
Campus e-mail: meindlj@farmingdale.edu. Alternate email: jmeindl@msn.com
Campus office hours: Tues, 9:30am –10:30am / 12:15pm -2:15pm; Wed, 11:00am–12:00pm; Thurs, 9:30am-10:30am
COURSE DESCRIPTION
This course covers key strategic management topics including the "strengths, weaknesses, opportunities, and threats" (SWOT") analysis. Organizations require strategic management processes that encompass planning, formulation, decision-making (implementation), and evaluation of long-term policies. International issues, codes of ethics, and ethical behavioral considerations are prominent components in the strategic management process that will also be discussed. Students will be required to present oral and written case studies in class. Credit: 3 semester hours.
LEARNING OBJECTIVES:
During and at the conclusion of this course, the student will, through classroom presentations, discussions, exams, and the completion of course assignments, begin to be able to leverage newfound knowledge regarding, but not limited to:
1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
2. External Analysis: The Identification of Opportunities and Threats
3. Internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability
4. Building Competitive Advantage Through Functional-Level Strategy
5. Building Competitive Advantage Through Business-Level Strategy
6. Business-Level Strategy and the Industry Environment
7. Strategy and Technology
8. Strategy in the Global Environment
9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
10. Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification
11. Corporate Performance, Governance, and Business Ethics
12....