Technology

Dell Direct

A running case with real data

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Introduction

Customer trend analysis is the understanding of why a customer acts in a way or bys one product over the other. Like other business activities, analysis of consumer behavior must have an objective. Questions to be answered may be who purchases a specified product, how and when they purchase them products, or where they purchase products, among others. Dell also has to learn from this by creating specific questions that require answers. These questions will deliver the company to the ultimate objective for the analysis. Common behavior analysis tools include focus groups, surveys, field reporting, and many more methods (Oppenheim, 2000).

Lately, from the brands equity Dell has developed, Dell is approaching into consumer services and products. To start with Dell has in a short time ventured in the manufacture of TVs, flat screens. This implies that Dell will have frequent contact with customers who desire their products customized to their preferred style. It is developing TVs on the latest technology, which will ensure that more clients will want their products as a first choice. This diversification is healthy for this firm as this will assist it to draw profits from various but related sources. By the tome other competing companies enters to such industry, Dell will be a step further having collected enough information on what its clients deserve and call. Moreover, the entrance into the printing sector moves Dell to printers which are also on high demand. Data from the clients would also go a long way in assisting Dell to wage war on HP’s, main competitor, vaunted printing and imaging division that produces about 70% of HP’s operating gains. This division will proof difficult to enter as HP has already gained the trust from customers as a lead producer printing peripherals such as cartridges.

This is the competition for market share and...