Business

Design: is the totality of features that affect how a product looks, feels and function to a consumer.

- design offers functional and aesthetic benefits and appeals to bother our rational and emotional sides

The designer must figure out how much to invest in form, feature development, performance, conformance, durability, reliability, reparability and style.

- to the company, a well-designed product is easy to manufacture and situate

- To the customer, a well-designed product is a pleasant to look at and easy to open, install, use ,repair and dispose of.

The product hierarchy:

The product hierarchy stretch from basic needs to particular items that satisfy those needs. We can identify six levels of the product hierarchy, using life insurance as an example:

1. need family- the core need that underlies the existence of a product family. Example security

2. product family- all the product classes that can satisfy a core need with reasonable effectiveness, example: saving and income

3. product class: a group of products within the product family recognized as having a certain functional coherence, also known as a product category. Example: financial instruments

4. product line: a group of products within a product class that are closely related because they perform a similar function, are sold to the same customer group, are marketed through the same outlet or channels, or fall within given price ranges. A product line may consist of different brands or a single family brand, or individual brand that has been line extended example: life insurance

5. Product type: a group of items within a product line that here one of several possible forms of the product. Example: term life insurance

6. Item: a distinct unit within a brand or product line distinguishable by size, price, appearance or some other attribute. Example prudential renewable term life insurance.

A product system is a group of diverse but related items that function in compatible manner....