Reseach Paper for Scm 400

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Words: 1737

Pages: 7

Category: Business and Industry

Date Submitted: 05/05/2014 06:48 PM

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Instructions: 

This research paper should be written in paragraph form, double spaced, 12 font with the preset (normal) margins.   Please use the Bullets to make your paper flow well.   A well-researched paper should be at least 15 pages long.  Please use what you learn in class to do analysis of the retail strategy for one retailer you choose and provide creative suggestions. Your research paper can follow, but not limit to the suggested steps provided as below.

First step - Select a retailer.  Remember a retailer sells to the "ultimate consumer." You need to choose a retailer with a physical store who sells a physical product - otherwise it will be difficult to complete this project.

To insure that you can get information about the retailer, the retailer you select should:

* Be a publicly held company so that you can access its financial statements and annual reports. Do not select a retailer that is owned by another company. For example, since Banana Republic is owned by The Gap, you can only get financial information about The Gap and not the divisions it operates such as Banana Republic.

* Focus on one type of retailing. For example, Abercrombie & Fitch just operates one type of specialty stores and thus would be a good choice. However, Walmart operates discount stores, warehouse club stores, and supercenters and thus would not be as a good choice

Some examples of retailers that meet the first two criteria are: Whole Foods Market, Dress Barn, Burlington Coat Factory, Ross Stores, Ann Taylor, Cato, Chico’s, Finish Line, Foot Locker, CVS, Walgreens, Staples, Office Depot, Borders, American Eagle Outfitter, Pacific Sunwear, Abercrombie & Fitch, Tiffany, Zales, Autozone, Pep Boys, Hot Topics Wet Seal, Best Buy, Family Dollar, Dollar General, Circuit City, Michaels, PetsMart, Macy’s, Dillard’s, Pier 1 Imports, Home Depot, Lowe’s, Bed Bath & Beyond, Men’s Warehouse, Kroger, Kohl’s, Radio Shack, Safeway, and Target.

Finally...