Implementation of Csr in Football

IMPLEMENTATION OF CSR AT EUROPEAN FOOTBALL CLUBS

by Burçak Akansel Evrim Başak Ateş Pınar Tapan Yasemin Özden

FIFA/CIES Programme in Sport Management 2010 Bahçeşehir University İstanbul July 20, 2010

Table of Contents Acknowledgements……………………………………………………….…………….…..…i Abbreviations……………………………..……………………………………………….......ii 1. Introduction………………………………..……………………...…….……………..........1 1.1 Aim………………………………………………………………………………………1 1.2 Structure……………………………………………………………………..…………..1 1.3 Data Collection………………………………………………………………..………....2 2. CSR…………………………………………………………………………………...….......2 2.1 Definition……………………………………………………………………...…...….....2 2.2 Overview………………………………………………………………………………....2 3. Clubs………………………………………………………………………………..…….......4 3.1 Manchester United FC……………………………………………………………….…...5 3.1.1 Mission………………………………………………………………...…..…...........5 3.1.2 Initiatives…………………………………………………………………..…...........5 3.1.2.1 Sport……………………………………………………….……………….…...5 3.1.2.2 Education……………………………………………………………….............6 3.1.2.3 Charity………………………………………………………….………….…...6 3.2 FC Barcelona………………………………………………………………………...…...7 3.2.1 Mission……………………………………………………………………...…...…..7 3.2.2 Initiatives…………………………………………………………………….....……8

3.2.2.1 Education………………………………………………………….…...……...8 3.2.2.2 Health……………………………………………………………….…………………..8 3.2.2.3 Charity………………………………………………...………………….…………….8 3.3 Beşiktaş JK………………………………………………………………………………9 3.3.1 Mission……………………………………………………………….……………..9 3.3.2 Initiatives……………………………………………………………..…………....10 3.3.2.1 Education……………………………………………….…….…..………….10 3.3.2.2 Health………………………………………………………..…………….…10 3.3.2.3 Charity………………………………………………………………………..10 4. Recommendations…………………………………………………………………..……...11 4.1 Recommendations for Academicians….……………………………………..…………11 4.2 Recommendations for Clubs…………...…………………………..…………....……...11 4.3 Recommendations for Beşiktaş JK……………………………………………………...12 4.3.1 Be Smart……………………………………………………………………………13 4.3.2 Be Fit……………………………………………………………………………….14...