Oasis

oasis

We are a contemporary British brand that has newly turned 20 years old. Our in-house design team are a fabulous bunch of fashionistas who create everything especially and exclusively for our brand.

We are particularly proud of a collection to play dress up in. These feminine and flattering pieces will turn that 'too many clothes, nothing to wear' dilemma into that 'eureka!; moment when you find The One. Prints are one of our trademarks. Fact. From pretty polka dots to luxe leopard, we know you love a pattern as much as we do, so as long as you keep loving them, we'll continue to source these exclusive prints from anywhere and everywhere. From our vintage archives to the exotic locations our Buyers visit on a regular basis , we're always on the look out for your next style statement.Style never stops, so why should you? Our teams work through the clock to ensure you're never fashionably late, with delivery options for next day, same day and even within 90 minutes! Because we know what that "can't live without" feeling can do to a girl…

Alongside our Head Office in East London's Shoreditch and 300 stores throughout the UK and Republic of Ireland, a little further from home we also have 79 stores across 19 countries, including Asia, the Middle East and Russia.

Marketing plan outline:

I. Executive Summary:

A high-level summary of the marketing plan

II. Company analysis:

Goals\Culture\Strength \Weakness \ target customers

III. Competitor Analysis:

Market position\Strength \ Weakness\Market share

IV. Climate:

Macro-environment PEST analysis:

Political and legal environment

Economic environment

Social and cultural environment

V. Market Segmentation:

Description\What they want\Customer Requirements \How to reach them

VI. Expansion Strategy:

Select entry mode./ Brand positioning.

VII. Short and Long-term Projections

Short-term result and long-term...