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Category: Business and Industry
Date Submitted: 05/13/2014 12:45 PM
University of La Verne
School of Business & Global Studies
BUS 581 Managing in a Global Economy
Mini Fall 2013
In-N-Out Feasibility Analysis in Hong Kong
Instructor: Greig S. Locker, PhD
Shenghui Feng 11480921
Chen Gong 11035144
Man Dong 11529530
Jia Ge 11068618
Contents
1. Introduction ………………………………………………………..………..3
2. In and Out History…………………………………………….……………..3
3. Motivations for Expanding into Foreign Markets …………………………. 6
4. Analysis of Three International Market …………………………………….9
5. Justification of Hong Kong market………………………………………….15
6. Overview of Brazil's Demographics and Region of Interest….………….…14
7. Analysis and Management…………………………………….…………….16
8. Hofstede’s model of cultural dimensions …………….…………….……...29
9. Analysis of Hofstede’s five dimensions of Brazil ……….………………...23
10. Marketing Practice of In and Out .……………………..……….………….35
11. Market Opportunities in Hong Kong (SWOT analysis) ……………....…..37
12. Hiring, Training, Retention, Advancement Strategies…….……………..…39
13. Financial Analysis.………………………………….………………………42
14. Organizational Structure ………………………………………………....46
15. Conclusion ……………………………….………………………………..48
16. Reference ………………………………………………………………….49
Introduction
In-N-Out is a famous southwestern family owned burger shop that mainly set its branches in Arizona, Nevada and especially California. In 1948 In and Out has been established in Baldwin Park, California. For more than sixty years In and Out keeps its founder’s idea of making fresh, highest quality foods customers can buy and provide them with friendly service in a sparkling clean environment. In this paper we will focus on how to transform its American style model to an Asian one and how to expand In and Out oversea market in Hong Kong.
In and Out History
In-N-Out Burger is a typical American fast food company located in west United States. In 1948 Harry Snyder and Esther, his wife,...