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INTRODUCTION

This essay is to discuss the target market and marketing mix of Fab Laundry Powder. Fab Laundry powder is a historical Powder and is an extraordinary popular washing powder in Australia. Fab Laundry Powder was established in 60’s, it has a vast consumer groups, filling a widely market for new and innovative Fab Laundry powder products. Over the years, Fab Laundry Powder has developed a market leader and occupied a big market share. And then, customers can buy Fab’s products at supermarkets, or retail stores with a wide and varied selection of high quality. Fab Laundry Powder is a super fine powder which is harmless and safe. There are four factors appeal to consumers, includes low price, powerful washing ability, removal of stain and colour care hold. Furthermore, the reason for this successful product is refreshing smell and is good choice for family.

TARGET MARKET

Fab Laundry Powder should target the concentrate to business market in addition to consumer market in order to gain a larger market share. E.g. Fab Laundry Powder should try to cooperate with the Coles, Woolworth family to make sure people’s convenient life to provide better solutions to consumers’ daily life and needs. Fab Laundry Powder will benefit from cooperate with cleaning company as they can share customers and gain a larger market share, it will grow business opportunities for Fab Laundry Powder.

Health-Oriented Customers

Health-oriented customers are significant target market of Fab Laundry Powder as it’s environmental, safety, balmy, mild. Fab Laundry Powder supplies a wide array of washing products, mostly cheap and safe. It is the superior quality that attracts consumers to our products, who get to enjoy the effect of non-irritancy. And importantly, all Fab’s products are quality laundry powder, Fab gives you outstanding cleaning evidenced by superior whiteness you can feel and trust.

Convenience-Oriented Customers...