Customer Focus for Strategic Advantage

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Customer focus for strategic advantage

Table of contents

|Particulars |Page No |

|Key aspects for defining customer service aims and customer service values. |3 |

|Steps for ensuring the proposed partnership is a ‘listening organization’ |6 |

|Options for development of customer driven processes. |9 |

|The contribution that people development and empowerment can make to the success of the service |10 |

|partnership. | |

|Communication, recognition, and reward systems for contributing to the success of the proposed |12 |

|partnership. | |

|References |15 |

Task 1: Key aspects for defining customer service aims and customer service values.

Customer Service: Customer service is the process of serving customer to ensure their satisfaction by the product or service. Customer service can be provided before, during or after purchasing the product. Customer service is important for maintain customer relationship and retaining the present customer. Customer service can add value to the product. In the airline industry,...