Quiz 1 Gmcm-206

A & A AUTO DEALER

7234 Hwy 290 East

Austin, Texas 78723

Ph. 512-323-2520

Fax. 512-773-6060

www.A&AAutoDealer.com

Prepared By: Lisandra Abreu | Sales and Marketing |

E-Commerce Proposal For: | A & A AUTO DEALER |

Table of Contents

Company Overview3,4

Product5

Benefits of B2C E-commerce5

The Future of E-commerce6

E-commerce Business Model 6,7

Target Market Segment7

Competitive Analysis8

Our 3 different proposals8, 9, 10, 11

Payment Options11

Conclusion11

References12

Company Overview:

A & A Auto Dealer is a family-owned license dealer company that has operated in Austin, Texas for over five years. As a common traditional family business in the United States, the company started in a small lot, as the City of Austin has grown immensely. The company is in need of expanding its business and has created an e-commerce website to advertise and sales used cars online. The company was founded in 2008 and employs six people on a salaries base with benefits.

The owner of the business, Mr. Wilbert Escobedo is a mechanic that started the business repairing and doing all kind of mechanical repairs. Over the 3rd years of the business the name of the business was recognizing by the customers that were satisfying with the services and were coming back with new client and families. Mr. Escobedo realized the used car market is a larger market and see the opportunity to sell used cars. Having already a location and an established market, acquired the dealer license was just something easy to obtained. The company has been advertising their cars using craigslist with successful sales, realizing the importance of having their own website and the power of the e-commerce. A major reason as to why A & A Auto Dealer is seeking to harness the Internet is because it is an additional source of revenue via an alternative marketing. E-commerce is a major contributor to the world’s economy; it has also been one of the fastest...