Final

Table of Content

Executive summary 3

1.0 Introduction 4

2.0 Situation analysis 4

2.1 Description of service firm 4

2.2 Target market 5

2.3 Marketing environment 6

3.0 Reflection 7

4.0 Service theme/ issues evaluation 8

5.0 Marketing plan 12

5.1 Marketing objective 12

5.2 Marketing mix 12

5.3 Control and evaluation 14

6.0 Conclusion 15

7.0 Reference 16

8.0 Appendices 17

Executive summary

TCC is a special coffee shop, it combine the art and coffee shop. TCC is difference from other competitors. They keep create beverages and refreshments to attract customers.

The outlet for TCC in novena is confortable, but the service should be...