Carnival Cruise Line International Business

1. Global Forces which has contributed to the growth of the Cruise Line Industries:

· Increase in lower middle class and upper middle class financial status with increased

discretionary spending capabilities can now plan and spend for fun trips like rich folks

· More ports accessibility which includes exotic beaches and resorts for usage.

· Safer navigable water areas due to reduction in piracy and improved security assurances

from benefiting countries

· Better cruise package offers, theme parks availability – casinos, tax free shopping and on

board entertainment (possible due to improved shipping building and entertainment technology

industry)

2. Specific steps taken by cruise industry to benefit from global social changes:

· More and more countries becoming free of authoritarian or totalitarian rule and becoming

democratic allowing improved lifestyle and freedom in people movement and their security

which in turn has led to more ports accessibility which includes exotic beaches and resorts for

usage

· Increase in people life style, financial condition, increased discretionary spending

capabilities (after basic physical need satisfaction)

· Currency differences between developed and developing countries and lower employment

rules assisting cruise industry in hiring large amount of citizens from low wage countries with

a promise of improved work benefits and opportunity than their host country can offer, thus

providing improved services to customers

3. National differences that affect operations:

· Usage of lower tax advantages offered by countries other than country and area where cruise

industry operates – treated like international business without borders

· Taking advantage of ship building industry subsidizes offered by different country

governments in order to boost their employment rate through building industries

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