Mba in Hk

AdM@rt Analysis

Executive Summary

To reverse the current spiral in the retail industry, AdM@rt should promote the advantage and rectify the incorrect strategy. The competitors are strong and duopoly in this industry, without a detailed plan and enhanced forecast, AdM@rt is hardly surviving in the future.

My proposal has indentified 9 parts of sections to analyze the current market situation, the problems of AdM@rt from various aspects. They are:

• Market trend

• Customer

• Service

• Cost

• Support from IT

• Disorganized Management

• Coverage

• Miss read the key point of E-commerce

• Miss read the power of competitors

To ensure the survival in this retail industry, I recommend Seiko the below detailed actions:

1. Solved issues from source of goods

• Control the supply

• Control the price

• Control the quality

2. Provide better customer services and efficient delivery team and IT support

• Promote the self advantage

• Improve the customized service

• Keep innovate the better system

3. Combine the truly needs form customers.

• Provide the survey

• Community experience

• Third party guarantee for the payment

Introduction

With the aim to survive in the retail industry, AdM@rt reached me to seek the issues and solutions in the current market situation. I researched AdM@rt’s data to see if there are any methods for AdM@rt to reverse the current spiral.

Purpose

AdM@rt’s goal is to reverse the current spiral by attracting back those customers. In order to achieve this goal, low price is not that enough. AdM@rt should consider various aspects like supply, quality, communication facilities, customer service and other competitors’ strategy. The purpose of this proposal is to find out the key points that AdM@rt should concern and provide the related recommendations.

Scope

The Report will focus on the issues which influence the survival for AdM@rt including Market trend, services, IT support, cost, management,...