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Based on the Subway case study, answer the following question:

1. In your opinion what is the business objective of Subway?

* In my opinion, the business objective of Subway is to become the number one ranked quick services restaurant in the world. Based on the business objective, the Subway restaurant chain had become the world’s biggest submarine sandwich company, with more than 32,200 locations in 90 countries. Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami, and Singapore, the Subway chain was co-oriented by Fred DeLuca and Dr. peter Buck in 1965. The Subway brand was ranked the number one Franchise Opportunity and the number one Global Franchise Opportunity in the 2010 edition of Entrepreneur magazine’s “Annual Franchise 500” survey, an honor that the Subway chain has received 17 times in the past 23 years. Subway is a registered trademark of Franchise World Headquarters. Furthermore, Subway is still using the business objective to improve themselves and against the others new competitors to achieve the goals.

* Secondly, Subway wants to consistently offering value to consumers through providing the high quality food delivered to satisfy the customers and create the product or services to fulfill their needs and wants. Subway believes that the only way to fulfill the customer’s satisfaction is to eat in fresh, which is made with the fresh ingredients in front of the customer and they can enjoy with it immediately when they visit to the places.

* Next, the Subway’s business objective is to make profit, but with the value money of their customer. It means that Subway wants to makes lot of profit, but they do not want to overprice their product. They want to make their product valuable to the customer, so that it can satisfy the customer and it helps them to gain the brand’s image. It’s a win-win situation.

* Add on, Subway’s mission statement is to delight every customer so that they...