Consumer Behavior

Running head: TITLE IN LESS THAN 51 CHARACTERS CAPITALIZED

Consumer Behavior– Week Three

Your Name Here

Keller University

Date (optional)

REMOVE THESE DIRECTIONS BEFORE SUBMITTING - This APA paper is provided as an example for you to use this semester. Notice the following:

▪ Double-Spacing

▪ Cover Page

▪ One-Inch (1”) margins

▪ Only use an Abstract if over three pages

▪ All references in alphabetical order

▪ Finally, make sure to always put your references on a separate page – put in a page break before your reference page

Do you need help with your APA format of references? Check out http://www.calvin.edu/library/knightcite/index.php

Note, your Abstract, reference page, etc. do not count towards your word count requirement.

Start your paper here. An introduction paragraph is a good idea. It should state the TOPIC of your paper and provide a roadmap for the reader. Indent five spaces the first sentence in each paragraph.

Go-It-Alone

Indent first sentence in each paragraph five spaces. Describe your Company and your Customers. Who are your Competitors with which you do (or will do) battle? Describe the market Conditions in which you find your product/service being marketed

Pros

Be specific

Cons

Be specific

Partnering Strategy

Indent first sentence in each paragraph five spaces. Describe your Company and your Customers. Who are your Competitors with which you do (or will do) battle? Describe the market Conditions in which you find your product/service being marketed

Pros

Be specific

Cons

Recommendation

Your final paragraph should provide a summary of your paper. This reminds the reader of where you took them on your road trip. It is similar to reviewing your photographs after a vacation. There should be no new information included in the conclusion.

References

APA format please – second & subsequent lines...