Marketing Plan

STRATEGIC BUSINESS PLAN

Overly Publishing

A division of Saltus Press

Scott Saltus, Owner

Karl Wohler, CEO

June 9, 2006

Table of Contents

Executive Summary 2

Business Mission and Strategy 3

Industry Profile 4

College Bookstore Industry 5

College Students 6

Printing Industry 6

The Customer 7

Competitor Analysis 10

The Company: Overly 13

Products 13

Internal Analysis 17

Customer Satisfaction/Brand Loyalty 18

Product and Service Quality 18

Brand/Firm Associations 18

New Product Activity 18

Manager/Employee Capability and Performance 18

Past Strategies 19

Environmental Analysis 19

Long-Term Trends 19

SWOT ANALYSIS 21

Strategic Marketing Plan 23

Operational Plan 29

Financial Plan 32

Appendix ____ 34

Executive Summary

Business Mission and Strategy

Mission Statement:

Overly, a performance-driven printing and publishing company, provides the nation with customized products that enhance and simplify life. Established in 1938, Overly designs, prints, and distributes paper products and signature gift items to satisfy an array of customer needs. The company is devoted to producing its products in the United States of America and currently generates product for over 300 colleges and universities across the nation.

The mission of Overly is to produce products that are most cost effective for the customer, yet hold the highest integrity of creativity, customization, and quality; offer an extensive product line that provides solutions to every customers need; and empower its employees to not only produce meaningful work, but to live meaningful lives.

Our Goals:

-Achieve profits that reflect the highest standards of ethics and integrity

-Value our employees as individuals

-Create an environment that fosters professional and personal development for our employees

-Exceed customers’ expectations

-Deliver service in a professional, personable way

-Committed to improve everyday life for...