Marketing Plan

Task 1 – marketing plan

Overview

We’ve long heard about the benefits of online shopping and while it might not be right for all, it seems perfect for people who desire to have a wider choice of goods or get things with cheaper price than ordinary retail store. In China, more than 50% of people aged between 20-30 have experienced in online shopping because of the well-developed online marketplace (TAOBAO) and the matured logistic network for delivery. However, most “shops” on this marketplace don't provide oversea delivery and thus, it’s not easy for people who is living in a foreign country to get what they want from the Internet. Therefore, we decided to provide an Online Oversea Shopping Service.

Online Oversea Shopping Service (OOSS)

What’s an Online Oversea Shopping Service (OOSS)? The OOSS is that we assist people to buy things from the largest online marketplace in China, which is called the TAOBAO (www.taobao.com), and deliver the ordered goods to our customers in Australia. Firstly, we received the order from people, including the shop, the item details and the quantity that they want. For each item, we will charge a certain amount of administrative fee and once the item is ordered, it will be sent to the sole place owned by a Hong Kong based logistic company for temporary storage, before it departs to the final destination. The shipping fee will be calculated here based on the total weight of items that are ordered by each customer.

Benefits of the service

The online marketplace provides a wide choice of goods and usually, with a relatively cheaper price than retail store. The only problem is that most sellers don’t send the product oversea and the OOSS is created to solve the problem.

Target group of the promotion

Out target group will be the students who are studying in Australia, aged between 18-28. This group of people is familiar with online shopping and even have experience on it. They love buying things online and want to purchase...