A Case of Tlj in Hanoi

Service Marketing

Individual Assignment

Full name: Hà Bảo Ngọc

Roll number: BA00235

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A. CJ Corporation:

I. Introduction of CJ Corporation:

CJ Corporation is a South Korean conglomerate holding company headquartered in Seoul. It comprises numerous businesses in various industries of food and food service, pharmaceutics and biotechnology, entertainment and media, home shopping and logistics. CJ Group was originally a branch of Samsung until it separated in the 1990s.

II. CJ’s service products:

There are 4 main fields of service products of CJ Corporation.

1. Restaurant:

* Tous les Jours

* A Twosome Place

* Cold Stone Creamery

* Vips

* China factory

* THE PLACE

* bibigo

* n.GRILL

2. Homeshopping & Logistics:

* CJ O Shopping

* CJ Mall

* OLIVE YOUNG

* Inland logistics

* Stevedoring

* Domestic logistics

* International logistics

* Integrated logistics

* Parcel

* Environment Business

3. Entertainment & Media:

*

* CJ Entertainment

* tvN

* CH CGV

* Olive

* XTM

* NGCK

* China TV

* Mnet

* Mnet.com

* OCN

* Tooniverse

* On Style

* Story on

* Super Action

* BadukTV

* Ongamenet

* Catch On

* Catch On Plus

* OCN Series

* Netmarble

* MaguMagu

* Sudden Attack

* Prius Online

* CGV Starium

* CGV 4Dplex

* CGV IMAX

* CGV Gold Class

* CGV Cine de Chef

* Hello TV

* Hello Net

* Hello Fone

4.

5. Infrastructure:

* The Club Nine Bridges

* Haesley Nine Bridges

Not only above service products, there are also other products of CJ: Food (Beksul, Dashida Sandre, Hetbahn, Happy Cong, HaeChanDul, Beksul Cooking Oil, SPAM, Freshway) and Bio & Pharma (Lysine, Threonine, Nucletides, MSG).

In this paper, I am going to focus on Tous les Jours – a restaurant service of CJ Corporation – in Royal City Vincom Mega Mall in Hanoi.

Tous les Jours is...