Emotiv

“It’s the thoughts that count,” ironically the Emotiv tagline, is a symbolic ____ of user feedback for the brand. If one searches online, one can find a variety of reviews on the mind control headset. But one thing that resonates through all is – it’s too far advanced – and then, not enough.

Do and Le had created the next generation of human machine; an epic mind-gaming experience that overthrew any preconceived notion about gaming and ___. Gives a new meaning to “put your mind in the game.” A form of self-expression.

But the Emotiv Epoch is riddled with software bugs and glitches. Affectiv, Espressiv and Cognitiv, the ____,

Emotiv should consider the Playstation 5 as its target console. The Playstation 5 enables Emotiv to tap into an otherwise difficult market to enter simply because Xbox Kinect and Wii have already tapped into the mind-body-user experience. Playstation is a fresh template, with the most advanced graphics and

The strategy should be without any dilution of its technology.

Entry into the Playstation ___, which maintains a very loyal, advance gamer fan-base, would ensure that Emotiv is able to maximize on its upward trajectory. Because of its weak sales compared to the Wii and Xbox, the Playstation team will be heavily motivated to make a good deal with the Emotiv team.

Playstation and the PC industry could play the role of “early adopters,” showcasing the technology but also providing a platform for a trial-run. In addition, because these two industries compete directly, but not ______, Emotiv c an capitalize on a ____ strategy. When PC gains share, Emotiv will have a presence. When console gaming starts to dominate, Emotiv will be there as well.

The Sony EyeToy was a flop.

There are a few things Emotiv should consider:

1. Producing the product itself, saving on commissions or royalties paid to OEM and ensuring that the technology is instrumentally identical

2. Using a penetrating price strategy

3.

Although the...